The Bookshelf - May 2025
The Paradox of Choice by Barry Schwartz
The Paradox of Choice lays out a simple but powerful idea: more isn’t always better. In fact, when we’re bombarded with too many options, we end up stressed, paralyzed, and ultimately less satisfied with the decisions we make. Schwartz shows that having some choice is good — it drives freedom and autonomy — but an overload of choice can wreck our focus and pull us away from what actually matters. It’s a book that hits especially hard for athletes and coaches who already live in a world of endless gear, training programs, and life decisions.
From a performance standpoint, the takeaway is clear: simplify. Schwartz gives us permission to narrow the field, set limits, and commit. Instead of constantly chasing “the best” option, we need to make strong decisions based on our goals, values, and a realistic look at our resources. It’s the same mindset that drives long-term progress in training and climbing — focusing on fewer, better things with real and clear thought. Schwartz’s message is a huge reminder that discipline isn't about doing more — it’s about cutting the noise so you can do what matters.
